Posted by: garyskidmore | March 13, 2013

SXSW Interactive 2013

ImageA confession:  although I’ve lived in Austin since 1976, this is the first year I’ve been to SXSW.  I know, I know… how could I have let that happen.

Well, my life has changed a lot in the last 8 months and now I’m in the middle of all things social in my new role at Dachis Group.  So I spent the last 5 days in sessions, meeting really smart people and learning about amazing new products (www.sxsw.com/interative).

Here are my rookie observations.

  1. SX Interactive is much more than a technology conference.  It’s a gathering about tech/business/life.  For example, I attended sessions on the latest tech in social, how to manage and sell to millenials, and how tiny habits can lead to big behavior change.  Every one of the 16 sessions I attended was very good.
  2. That said, the real power of SX is not the sessions, but the unexpected connections with other attendees that will lead to fantastic business and personal opportunities.
  3. The next big product idea (like Twitter and Foursquare at past SX’s) was here.  I don’t know if it’s Yabbly or Koozoo or one of the hundreds of other new products I saw and heard about, but it was here.  As Bruce Sterling said yesterday, “the disrupters will be disrupted.”
  4. The best new ideas are the most simple.  Who would have thought that being able to share 140 character thoughts would change how we communicate?
  5. There weren’t enough of my peers (the “50 and up” generation) at SX.  I’m not saying I’d rather spend time with my peers instead the 30 and under crowd (they are the smartest generation every!).  But I worry that my peers think they have nothing more to learn.  Are you kidding me!?  There’s no way to keep up with all that’s happening in the tech business world.  SX is best way I’ve found to spend a concentrated 5 days learning.   Time well spent.

The broad appeal of the SXSW Interactive may be best shown by Oreo being an event sponsor.  Since tweeting “you can still dunk in the dark” during this year’s Super Bowl blackout, they’re one of the hottest companies in social.  Who’d thunk it.

Put it on you calendar… SXSW Interactive 2014… March 7-11, 2014… Austin.

Posted by: garyskidmore | February 7, 2013

Our Annual Trip to Washington

Millie and I are on the plane…flying to Washington, DC for the national prayer breakfast.   This year is our tenth time.  Like many of you, until we attended, we really had no idea what happened at this annual event.  Yes, there’s a breakfast, prayer and the President speaks, but I would not describe this as a religious event. 

 How’s that possible?

There are about 3500 people who attend and many are not Americans, are not white and not Christian.  Tomorrow at the Washington Hilton people from all walks of life, all faiths, political and not, will gather in the name of Jesus — his principles and teachings.  It is profound.

 We’ve been seated with Muslims and Baptists, Jews and Pentecostals, Senators and Tribal leaders.  Rich and poor, some who speak English, old and young. 

 The one unifying element — all who gather believe the world would be better if we simply loved each other more, took better care of the sick and poor, and just treated each other the way we’d like to be treated.

 The highlight of our ten years was hearing Bono speak in 2006.  I’ve attached a link to a video of that speech to this blog.  I hope you can take the 20 minutes to hear his simple message.  I believe it will encourage and convict you — like it does us every time we listen.

http://www.youtube.com/watch?v=gUdrYDk8rVA

 

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Posted by: garyskidmore | November 22, 2012

A THANKSGIVING REMINDER…

From the Wall Street Journal last year.  A great reminder.  Hope you all had a great day.Image

Thank You. No, Thank You

Grateful People Are Happier, Healthier Long After the Leftovers Are Gobbled Up

By MELINDA BECK

 It turns out, giving thanks is good for your health.

 A growing body of research suggests that maintaining an attitude of gratitude can improve psychological, emotional and physical well-being.

 Adults who frequently feel grateful have more energy, more optimism, more social connections and more happiness than those who do not, according to studies conducted over the past decade. They’re also less likely to be depressed, envious, greedy or alcoholics. They earn more money, sleep more soundly, exercise more regularly and have greater resistance to viral infections.

 Now, researchers are finding that gratitude brings similar benefits in children and adolescents. Kids who feel and act grateful tend to be less materialistic, get better grades, set higher goals, complain of fewer headaches and stomach aches and feel more satisfied with their friends, families and schools than those who don’t, studies show.

 “A lot of these findings are things we learned in kindergarten or our grandmothers told us, but we now have scientific evidence to prove them,” says Jeffrey J. Froh, an assistant professor of psychology at Hofstra University in Hempstead, N.Y., who has conducted much of the research with children.

 ”The key is not to leave it on the Thanksgiving table,” says Robert Emmons, a professor of psychology at the University of California-Davis and a pioneer in gratitude research. And, he notes, “with the realization that one has benefited comes the awareness of the need to reciprocate.”

 Philosophers as far back as the ancient Greeks and Romans cited gratitude as an indispensable human virtue, but social scientists are just beginning to study how it develops and the effects it can have.

 The research is part of the “positive psychology” movement, which focuses on developing strengths rather than alleviating disorders. Cultivating gratitude is also a form of cognitive-behavioral therapy, which holds that changing peoples’ thought patterns can dramatically affect their moods.

It’s possible, of course, to over-do expressions of gratitude, particularly if you try to show it with a gift. “Thanking someone in such a way that is disproportionate to the relationship—say, a student giving her teacher an iPod—will create resentment, guilt, anger and a sense of obligation,” says Dr. Froh.

Gratitude can also be misused to exert control over the receiver and enforce loyalty. Dr. Froh says you can avoid this by being empathic toward the person you are thanking—and by honestly assessing your motivations.

 In an upcoming paper in the Journal of Happiness Studies, Dr. Froh and colleagues surveyed 1,035 high-school students and found that the most grateful had more friends and higher GPAs, while the most materialistic had lower grades, higher levels of envy and less satisfaction with life. “One of the best cures for materialism is to make somebody grateful for what they have,” says Dr. Froh.

 Much of the research on gratitude has looked at associations, not cause-and-effect relationships; it’s possible that people who are happy, healthy and successful simply have more to be grateful for. But in a landmark study in the Journal of Personality and Social Psychology in 2003, Dr. Emmons and University of Miami psychologist Michael McCullough showed that counting blessings can actually make people feel better.

 The researchers randomly divided more than 100 undergraduates into three groups. One group was asked to list five things they were grateful for during the past week for 10 consecutive weeks. The second group listed five things that annoyed them each week and the third group simply listed five events that had occurred. They also completed detailed questionnaires about their physical and mental health before, during and after.

 Those who listed blessings each week had fewer health complaints, exercised more regularly and felt better about their lives in general than the other two groups.

Drs. Froh and Emmons conducted a similar study with 221 sixth- and seventh-graders from Candlewood Middle School in Dix Hills, N.Y., an affluent area on Long Island. Although the effects weren’t as dramatic as with the adults, the students in the gratitude group did report a higher level of satisfaction with school and more optimism than the students who listed irritations, according to the study in the Journal of School Psychology in 2008.

 As simple as it sounds, gratitude is actually a demanding, complex emotion that requires “self-reflection, the ability to admit that one is dependent upon the help of others, and the humility to realize one’s own limitations,” Dr. Emmons says.

Being grateful also forces people to overcome what psychologists call the “negativity bias”—the innate tendency to dwell on problems, annoyances and injustices rather than upbeat events. Focusing on blessings can help ward off depression and build resilience in times of stress, grief or disasters, according to studies of people impacted by the Sept. 11 terror attacks and Hurricane Katrina.

 Can people learn to look on the bright side, want what they have and be grateful for it? Experts believe that about 50% of such temperament is genetic, but the rest comes from experience, so there’s ample opportunity for change. “Kids and adults both can choose how they feel and how they look at the world,” says Andrew Greene, principal of Candlewood Middle School, who says that realization was one of the lasting legacies of Dr. Froh’s research there.

 Some experts believe that children don’t develop true gratitude until they can experience empathy, which usually occurs around age 7. But researchers at Yale University’s Infant Cognition Center have shown that infants as young as 6-months old prefer characters who help to those who hinder others. To help lay the groundwork for gratefulness, Dr. Froh says he asks his 4-year-old son, James, each night what was his favorite thing about the day and what he is looking forward to tomorrow.

 For older children and adults, one simple way to cultivate gratitude is to literally count your blessings. Keep a journal and regularly record whatever you are grateful for that day. Be specific. Listing “my friends, my school, my dog” day after day means that “gratitude fatigue” has set in, Dr. Froh says. Writing “my dog licked my face when I was sad” keeps it fresher. Some people do this on their Facebook or MySpace pages, or in one of dozens of online gratitude groups. There’s an iPod app for gratitude journaling, too. The real benefit comes in changing how you experience the world. Look for things to be grateful for, and you’ll start seeing them everywhere.

 A Buddhist exercise, called Naikan self-reflection, asks people to ponder daily: “What have I received from…? What have I given to…? and What trouble have I caused…?” Acknowledging those who touched your life—from the barista who made your coffee to the engineer who drove your train—and reflecting on how you reciprocated reinforces humbleness and interdependence.

 Delivering your thanks in person can be particularly powerful. One study found that fourth-graders who took a “gratitude visit” felt better about themselves even two months later—particularly those whose moods were previously low.

Adopting a more upbeat mind-set helps facilitate gratitude, too. Instead of bonding with friends over gripes and annoyances, try sharing what you’re grateful for. To avoid sounding boastful, focus on giving credit to other people, as in, “My mom took a whole day off from work to get to my game.”

 Studies show that using negative, derogatory words—even as you talk to yourself—can darken your mood as well. Fill your head with positive thoughts, express thanks and encouragement aloud and look for something to be grateful for, not criticize, in those around you, especially loved ones. New York psychiatrist Drew Ramsey says that’s an essential tool for surviving the holidays. “Giving thanks for them helps you deal with the craziness that is part of every family,” he says.

 Last, if you find you take too much for granted, try the “It’s a Wonderful Life” approach: image what life would be like without a major blessing, like a spouse, a child or a job. In a 2008 study in the Journal of Personal Social Psychology, researchers found that when college students wrote essays in which they were asked to “mentally subtract” a positive event from their lives, they were subsequently more grateful for it than students whose essays simply focused on the event. The “George Bailey effect” was modest, the authors noted, but even small boosts in positive emotions can make life more satisfying.

 

Write to Melinda Beck at HealthJournal@wsj.com

Posted by: garyskidmore | October 18, 2012

People. Discipline. Customers.

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It’s been two months since I “retired” from Harte-Hanks and during that time I’ve been giving a lot of thought to just what makes a company great.  I’m not talking about a Facebook or a Google — those are companies that are built on once-in-a-lifetime, powerful ideas that changed the very nature of how business is done.

What I’ve been thinking about is what makes a typical company great and separates it from most other companies.  I’ve decide that it is not a radically different idea or extraordinary luck.  But I believe great companies are built on very three fundamental principles.

1.  A company is made up of just four things – people, process, systems and culture.  If that’s right (and I think it is) then the most important of those is people.  Most companies have good people, but few have exception people. Over my career, when I’ve worked with some exceptional people, then exceptional things happened (growth, competitive advantage).   I was fortunate enough to work with exceptional people at Select Marketing — the company I founded.    I know that because they helped me accomplish things I could not do on my own.  They were smart and hard working, but mostly they were passionate.  They would not settle for good enough.  If you have exceptional people on your team, make it your highest priority to take care of them. If you do, they will take care of your customers.

2.  Most companies have processes — ways they get stuff done.  But very few organizations have the discipline to consistently work using the processes they have established. Most try to cut corners to save time or eliminate steps to reduce expenses.  And often (not all the time, but most of the time) when sound processes are not followed then mistakes happen and sometimes, customers are lost.  The difference between good athletes and great athletes is the discipline to work a little harder at the fundamentals. Larry Bird was always the last player to leave the gym after practice, staying to shoot a few more free throws or work on some other basic part of the game. He was not the fastest and could not jump the highest, but he was the most disciplined and therefore, was one of the greatest to ever play the game.

3.  Finally, the last fundamental thing that makes a company great is being customer focused.  Most companies fall in love with themselves — their products or services. What they should do is fall in love with their customers.  A business cannot exist without customers, no matter how good the products and services are.   In fact, the companies with the best products or services are not usually the companies that win in the marketplace.  The company that is passionate about meeting customer needs and is willing to make the extra effort to really understand what customers want and need is the company that will win.  Being truly customer focused — falling in love with your customers — creates authentic, sustainable competitive advantage.

The fundamentals of a great company

  • Passionate people
  • Discipline
  •  In love with customers

Sounds so simple.   But if were, then there would be more great companies.   Stick to the fundamentals.

In the business world, the rearview mirror is always clearer than the windshield.

 Warren Buffett 

Posted by: garyskidmore | August 5, 2012

For The First Time Since 1969…

Kathrine, London, Shelby and Papa G

I’m unemployed.

Since the Summer of 1969 when I was grounds keeper, score keeper and announcer for Western Little League, I’ve had a job. Grocery sacker, youth intern, salesman, marketer, entrepreneur, and corporate exec….I’ve done them all.

But on August 1st I will just be Gary Skidmore….again. Husband, Dad, Papa G, friend….those are great jobs.

I will work again soon, but for a few days I will reflect on 43 years of lessons learned, friends made, customers served, achievements and mistakes.

Monday will be different.

“…independent communications consultant, those are just code words for unemployed…” George Banks in Father of the Bride

Posted by: garyskidmore | July 23, 2012

Welcome To Austin — Please Don’t Move Here


On May 1, 1976, I graduated from college. On May 2, I packed all my belongings in the backseat of my 1972 Chevy Nova and drove to Austin. May 3 was my first day on the job at Sweet Publishing Company (we didn’t do gap years in those days!). Thirty-six years, 2 months and 23 days later I’m still in Austin and wouldn’t live anywhere else.

The population of Austin in 1976 was about 325,000. Major employers were the state government, UT (the University of Texas), IBM (a manufacturing plant for Selectric typewriters – if you are under 50 go to http://en.wikipedia.org/wiki/File:IBM_Selectric.jpg  to find out what a Selectric is…) and Texas Instruments (those were the days of TI computers and printers).

Since 1976 Austinites have complained about growth. During the 80s, the City Council wouldn’t approve the construction of new roads, “if we don’t have enough roads, people won’t move here.” Austin grew 36.6% in the 80s to 472,020 (U.S. Census).

Seems that once you visit Austin, you want to move here. Today Austin’s population is 820, 611. We were the third-fastest growing U.S city in 2011 (Round Rock our suburban neighbor to the north was number 2): http://tinyurl.com/6txoem2

 
Some say it’s the hill country and Town Lake. Some say it’s the music; we are the self-proclaimed live music capital of the world. Some say it’s all the tech companies.

I say it’s the people. We are generally an unpretentious and authentic bunch. Where else would you find a city motto like, “keep Austin weird?”

So I invite you to visit and enjoy some Austin originals. See a movie at the Alamo Drafthouse, have lunch at Chuy’s (I recommend the beef stuffed sopapillas with Tex-mex sauce or the Elvis green chili fried chicken), learn to two-step at The Broken Spoke, eat at the food trailers and shop on South Congress Street or take in all the music on 6th Street.

Come stay a weekend for ACL (http://www.aclfestival.com) or ten days for SXSW (http://www.sxsw.com).

I’ll even let you stay at my lake house. But please don’t move here.

Quote:

“Austin is why people move to Central Texas.  They want a piece of that specialness. That specialness is being driven by job creation and quality of life.”

– Ryan Robinson, City of Austin Demographer

Posted by: garyskidmore | June 27, 2012

In New York City: Mickey Mantle’s is Bankrupt

Photo of Mickey Mantle's Now-Former Restaurant, NYC, June 2012

Photo Credit: Alex Silverman, WCBS Radio Web Site

I was in New York City in early June to honor one of my colleagues (see “Jonathan Sander,” http://www.directworks.org/Contribute/Default.aspx?id=434), but the news from Manhattan wasn’t all encouraging. As I often do when I’m in New York, I went to Central Park South to one of my favorite restaurants, Mickey Mantle’s, and I learned with great disappointment:

“Closed.” “Bankruptcy.”

A radio reporter just happened to be there to catch my reaction the moment I learned of the news: http://newyork.cbslocal.com/2012/06/05/mickey-mantles-restaurant-on-central-park-south-closes/

A part of the conversation you don’t hear on the recording is the reporter asking my age (57) and then saying, “You mean even 50 years later he means that much to you?” To which I replied, “Absolutely!”

That’s the thing about heroes, time doesn’t matter. Their short-comings don’t matter. They may be in New York (which I didn’t visit until I was 22) and you in Lubbock, Texas. You want to be like them. They are the real superheroes.

I will forever remember the Saturday afternoon game of the week on the CBS TV station in Lubbock (one of only two stations), watching Mickey make the game of baseball magical for me. Those experiences last a lifetime.

I shared this news of Mickey Mantle’s with a couple of my friends, and one of them, a lifetime New Yorker Mitch Orfuss, recalled his own boyhood memories of the Yankees center-fielder, which I share with permission. Mitch told me:

“You sounded crushed, as well we should be. Mantle was my childhood hero, too. Born in Spavinaw, Oklahoma, his father was a miner named Mutt.

“I went to the old Stadium for Mantle’s ‘retirement’ game — almost like Lou Gehrig saying goodbye. The end of an era. I didn’t watch another ball game for 20 years after that day — it was not the same without Mickey.

“When I was a kid and Mantle went 0-for-4 (striking out a couple of times in the process, which happened a lot), I had a bad day, all day. I lived for the guy. When his lifetime average slipped below .300, it was worse for me than for him!

“Only much later did we find out that this great hero did not take good enough care of himself, which shortened his career and caused him not to reach his potential. But we didn’t know it at the time. To his credit, they never repaired his knee, injured badly in the ’51 Series, and he was in constant pain from that day forward. Today they’d have him back to 95% in 3 months! So sad.

“Long live the Mick!”

Long live the Mick indeed. I may have lost a lunch place in New York, and we always have Monument Park in Yankee Stadium and the Hall of Fame, but I’m certain that Mickey Mantle lives on for many of us in our hearts, if not in our stomachs.

Helpful Links:
The Official Mickey Mantle Web site:
http://www.mickeymantle.com/

The New York Yankees:
http://newyork.yankees.mlb.com/index.jsp?c_id=nyy

Quote:
From WCBS 880AM radio: “I love Mickey. He was my boyhood hero. That’s why I always come back here when I can. That is really disappointing.”
– Yours Truly on Closing of Mickey Mantle’s

Posted by: garyskidmore | May 22, 2012

From ATX : Mentoring and Managing Millennials

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Recently, I had the occasion to address a business conference regarding managing and mentoring Millennials, also known as Generation Y (and a few other labels).  These are the individuals in the United States born roughly between 1982 and 1994, and they are well on their way entering and changing the workforce.

Millennials were born in an age of great promise and optimism, and, for many, heightened materialism.  As the Reagan Era and the birth of the Digital Age brought new wealth and productivity to the nation, and the Cold War subsided, the Baby Boomers (born between 1946 and 1964 who are the Millennials’ parents) experienced a level of prosperity that brought with it McMansions, minivans, blockbusters and sequels, soccer practices, and technology frenzies.

In came a bevy of kids who largely were pampered, structured and catered to – because we could.  The parents of Millennials (I am one) weren’t necessarily going to raise our children the way our parents raised us, because we felt the world was just enough of a dangerous place that kids couldn’t run off for the day to play just anywhere, and still get their homework done.  We hovered (“helicopter parents”) over our kids, to give them every advantage (at least in our mind) by providing them – before and after school – days filled with scheduled activities, with few breaks for imagination.  Within school, merit and competition became less emphasized in favor of a feel-good sense of “everyone’s a winner.” (Although, I have to say, the volume of my daughters’ homework seemed monumental to me.) That was practically the exact opposite of how largely independent Boomers were raised. 

Culturally, these young people have plenty of education – but are their college degrees in the right fields?  Millennials are always “connected,” they have been raised on winning (or receiving) trophies (sometimes, for just showing up), they come from diverse backgrounds (increasingly Latino, and many from mixed marriages and single- or divorced-parent households), and there are too few full-time jobs available for them to ply their skills, based on the education they have received.

In work, many float from internship to internship, contract to contract, or working part-time and many have returned to live (semi-)comfortably as adults with their parents.  (Many parents, too, welcome having their adult kids back home.)  More than a third of Millennials don’t have full-time work, and close to 36 percent live at home or still rely on their parents for financial support (Met Life).  Job growth from 2006 to 2010 was a negative 0.9 percent for Millennials, while it grew 2.0 percent for Generation X and 1.0 percent for Baby Boomers.  Underemployment, especially for them, is a serious, stubborn national issue.

Because of their upbringing, these young adults are team-oriented, seek peer affirmation, are very social within their chosen circles, have high expectations even as they face less-than-stellar prospects depending on their skills.  Their connectivity seems to reflect their recognition of interdependence among people, and being as diverse as they are, they truly want to make a difference in the world (yes, in the world, sometimes starting at home).  They value personal freedom, global concerns, tolerance, authenticity, and family – but they are not as necessarily as “green” and “sustainable” as Generation X and even the later Boomers.  They do, however, demand socially responsible employers and love to be involved with causes. 

They are digital natives – born with technology in their hand.  As a result, they really can multi-task, they thrive in social media, and they are easily bored.  Information has to flow quickly to be alluring. They shut off stimuli that don’t pertain to them, as groups and individuals.

If the Boomers in the 70s were the “Me Generation,” the Millennials are their reflection in “Generation Me.” They are restless, self-absorbed and non-committal, they question parents and authority constantly (even as they value family), and – as able as they are in social media – they are less proficient in written, speaking and interpersonal communications.  When a generation uses short-form digital communication for nearly all their conversations, what opportunity do they have to practice, develop and embrace other modes? 

In the workplace, if you’re fortunate to have Millennials, you know they love team assignments, they crave affirmation, they are turned off by “command and control,” they want transparency, they have high expectations… and they welcome office makeovers and a “chill” culture.  They want their bosses to mentor and teach them (a continuation of education), and also to trust and reward them.  Perhaps more than any of us, they don’t want to be taken for granted.

Fun and healthful work/life balances are important attributes of company culture for them – as are teamwork, positive encouragement, structured leading and guidance, and an ability to listen to them, as organizations adapt to challenges and their suggestions for change. 

As a senior executive, I know most of the Millennials I have hired are extremely adept at multi-tasking, leveraging technology, understanding and applying social media – and they continue to inspire me to foster new horizons for my company and the field in which I work.

Next month, I’ll be attending the Direct Marketing Educational Foundation’s annual Rising Stars Awards Dinner in New York, the one event in the direct/interactive marketing field that recognizes Millennials who are making a world of difference in our companies and in our business.  Our very own Jon Sander, a Millennial who directs our clients’ social media strategies as part of our Mason Zimbler business-to-business agency team, will be recognized there. I am very proud of Jon.

I’m learning from Millennials around me every day.  And for that I say I’m a better marketing professional because of it. Let me know how Millennials that you know are making a positive contribution, and then go hire some!

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Helpful Links:

Direct Marketing Educational Foundation’s Rising Stars Dinner Event (June 5, 2012, in New York City):
http://www.linkedin.com/osview/canvas?_ch_page_id=1&_ch_panel_id=1&_ch_app_id=30&_applicationId=2000&appParams=%7B%22event%22%3A999469%2C%22page%22%3A%22event%22%7D&_ownerId=0&completeUrlHash=pW4K  (LinkedIn registration required)

Direct Marketing News “40 Under 40” Call for Entries (entries due June 4, 2012):
http://www.dmnews.com/40-under-40-call-for-entries-now-open/article/237694/

2011 Met Life Study of the American Dream:
http://www.metlife.com/individual/life-advice/personal-finance/american-dream-study/index.html

Quote:

A new ‘do it yourself’ American Dreams is rising, one that focuses more on achieving personal fulfillment over financial success. And while most Americans recognize the importance of having a financial safety net to build and protect their dream, achieving one is proving extremely difficult. Still, the desire remains strong.”

-        Prologue, “The 2011 MetLife Study of the American Dream Study”

Posted by: garyskidmore | May 6, 2012

Why Brands Get Shared in Social Media

Posted by: garyskidmore | April 22, 2012

Let’s Focus on the 1%… of Companies

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It seems that in America today, most everyone wants to demonize the top 1 percent.  I’ll leave that up to Occupy Wall Street, the mainstream media, and politics.

I’d like to celebrate a 1 percent… what I might call the top 1 percent of companies.

But I’m not talking about any defined list of companies from atop the Fortune or Inc. 500, the most socially responsible or the most admired companies, the highest in stock valuations, the best companies to work for, or the most profitable.  Perhaps I’m talking about companies that are a little, or a lot, of all of these things – and what these leading companies can teach the rest of us in business.

I’d like to talk about the companies that seem to be attracting the best of today’s young talent.

As a chief executive in a direct and digital marketing company, I serve on the Board of Directors of the Direct Marketing Association.  In that capacity, I am able to meet regularly with some leaders from many leading companies – IBM, Facebook, Google, among them.

Recently, at a DMA Board meeting, I was able to spend time at Facebook and Google headquarters. It was an amazing experience in many respects. Perhaps it’s because this very area of the country is so dominated by angel investors and venture capital, it breeds new ideas, new energy, optimism and enthusiasm – and, as such, it attracts those who embody such outlook and promise in business.

First, the individuals there are dominated by Generation Y, or Millennials. Yet these two companies – Facebook and Google – have reinvented marketing more than any other firms in the world. Second, it was clear from interacting with employees there, these people are very smart, creatively, technically – what one might call “the best and the brightest” – not just reflecting science, technology, math and engineering – but liberal arts and business education, too.

Third, they are diverse and they are international. This is a digerati that recognizes itself as a force in a world community. These companies think and breathe global – and the workforce reflects this.  Fourth, they are motivated by business success, yes, but also by personal passion, individually and collectively, to effect real change in this world. They see themselves as global agents of change. And they are.

Fifth, they are attracted to “perks” that are illuminating as I look at benefits in my own company. The offices are light and open. They care about sustainability, in how the facilities are operated. But what seems to really resonate with workers there are their food and beverage options.  And they love the food.  It is fresh, restaurant-quality, and wide-ranging.

Why do I call this the “top 1%”?

How many other companies can claim this type of pedigree among their workforce, with a crowd of Millennial hopefuls lined up for every open position? It seems to me the future belongs to those companies that displace existing structures, frameworks and paradigms – and make the world a more efficient, productive and enjoyable experience as a result.

I wish I was young again.

I’m not dismissing the power of experience – I could write another post about our 50+ workforce, our increasingly free agent society, second-career success stories, and how invaluable these folks are to Generations X and Y in business. In fact, pure-play digitals have a lot to learn from traditional and offline integrated marketers, too – the other way around. But with all the spite in our current culture over the top 1 percent, I just want to call attention that it’s really energizing to be among the top 1 percent in business.

Helpful Links:

About.com:  “11 Tips for Managing Millennials”
http://humanresources.about.com/od/managementtips/a/millenials.htm

PricewaterhouseCoopers Saratoga (Presentation):  “Millennials at Work: Perspectives from a New Generation”
http://www.slideshare.net/triagung/human-capital-survey-millenials-at-work

Content Marketing Institute: “Will Universities Evolve?” by Rand Schulman
http://www.contentmarketinginstitute.com/2012/02/will-universities-evolve/

Quotes:

“Future generations will continue to be significantly different and firms and institutions that adapt the fastest will capture the highest quality employees.”

-        Excerpt from Human Capital Survey on Millennials, PricewaterhouseCoopers Saratoga (August 2009)

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